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In 1904 P&O introduced "Cruises" to their schedules as a commercial response to the need to fill berths in the "low season" for passenger liner voyages. The Orient Steam Navigation Company started cruising some years earlier in 1889. With the advent of cruising, the design of the posters focused on exotic destinations and service all the way.

1954 Orient Line Cruises
B.I. - Cruises for the discriminating
B.I. Carefree Cruises
B.I. Discovery Cruises
Be sure of the sun this summer
British India Cruises
CANBERRA - The James Bond Ship
Caribbean Cruising
Come to the Sun Cruising P&O

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