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Our collection of colourful posters celebrate the art of the poster designer from 1895 to the 1970s. Writing in 1924 the artist, Sydney R. Jones, urged that "a poster ought to convey the atmosphere of the subject it proclaims and the eye should be so attracted by beauty, humour, colour, grace of line, or other qualities, that the attention of the onlooker is not only arrested but is retained long enough to grasp fully the intention of the advertiser". Take a nostalgic look at how P&O and the Company's other lines advertised their 'line voyages' and 'cruising'.